Building
Willie Herman

Building a new heritage brand in Atlanta, Georgia

A fresh whole-food dog food house, built from nothing, in the hours around a full-time job.

Every batch, every permit, every dead end. Most of it is paperwork, and the paperwork is the story.

Where this ends

The first customer who tells somebody else.

The log

Start at No. 1 ↓

No. 1 is coming.

Join the list and you'll see it first.